New Salesforce integration from Red Box uses voice data to generate sales performance insights

Red Box today announces Red Box AI Bridge for Salesforce Einstein is now available on Salesforce AppExchange, the company’s enterprise cloud marketplace.

Red Box AI Bridge enables organisations that are not using a Salesforce-embedded communication platform to capture high quality call and metadata from their existing telephony or contact centre platform. This voice data is then made easily available to Einstein Call Coaching for AI-powered insights that drive sales performance improvements.

“The breadth of Red Box’s connectivity to support voice capture from any platform, coupled with our ability to capture ‘AI-Ready’ call audio, makes AI-enabled speech analytics a logical next step in our integration with Salesforce,” commented Pete Ellis, chief product officer at Red Box. “We look forward to empowering customers with transformative sales performance outcomes.”

Einstein Call Coaching for High Velocity Sales was introduced at Dreamforce last year and is part of Salesforce’s 2020 Summer release. It helps managers more effectively coach individuals, and scale learnings across teams, as well as gain deeper insights into customer needs and experiences.

Red Box AI Bridge for Salesforce Einstein is now available on Salesforce AppExchange, alongside its Voice Data Controller application. These enable all business conversations to be mapped to contacts, accounts, and leads records within Salesforce.

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Charlotte Hathway

Charlotte is the editor of Comms Business and writes content that looks to inform and educate the Channel about the latest technology and business developments across the industry. Prior to her current role, she wrote for other MA Business titles New Electronics, Land Mobile and Critical Communications Today. Before moving into journalism, she spent five years working in public relations and has worked with various technology companies spanning telecommunications, cyber security and software development.

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