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New UK Sales Director at ShoreTel

Darren Pattie has been appointed to the role of UK Sales Director – Pattie was formerly ShoreTel’s Director of Distribution and Channel EMEA. ShoreTel has also created the role of European Sales Director and are actively searching for an experienced executive who can speak fluent French and German. The role will be positioned in one or other of these two key Investment territories.

Speaking to the ShoreTel Channel Partners, EMEA Managing Director Adrian Hipkiss said, “Firstly I wanted to take the opportunity to thank you all for your focus, support, energy and business in FY13. Your customers and you as a channel business all have choices to make. Based on results achieved it is very clear however that more and more customers are choosing ShoreTel as their preferred Unified Communications platform. This has resulted in a record profitable growth for ShoreTel in EMEA in FY13.”

Darren Pattie will work with Justin Nelson, Senior Sales Director for the EMEA, to transition responsibilities and ensure that a professional level of support is maintained across the sales model. Darren will hand over responsibilities for the distribution business in EMEA to Keith Bartlett who will continue to drive channel recruitment and strategic alliance activity for the EMEA region.

Commenting on his new appointment Darren Pattie said, “With 25% year on year growth achieved in FY13 we are experiencing high growth and success in EMEA. It’s an exciting time for ShoreTel, our partners & customers, with new and enhanced unified communications solutions for customer premise, managed services, contact centre and mobility solutions. We will continue to invest in the development of the UK market with our channel partners and work with them to ensure our skills and those of our partners are effectively used to work on opportunities together, win customers and make sure our business grow by adding value to both our channels and their customers.”

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David Dungay

Editor - Comms Business Magazine
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