The entire suite of ‘direct to end user’ services and products has been tailored for the channel business model and is available for ‘white labelling’. This is part of a wider business growth strategy for NewNet; steady organic growth and significant reinvestment has enabled NewNet to increase it’s coverage of local loop unbundling services alongside the recent opening of an additional regional data centre.
Amy Moore, Channel Partner Executive commented: “The reseller market has changed dramatically over the last few years with this sector polarising. We have built a strategy that puts the reseller at the forefront of the business and we are actively recruiting strategic alliance partners; those businesses that have a dedicated sales force, a synergistic product/service fit and a business plan that supports aggressive and sustainable growth. We are looking to supply a comprehensive suite of products and services so our partners can sell anything from a .mobi domain to an MPLS solution – all with the backup of our acclaimed UK based help desk, efficient back office systems and marketing support.”
NewNet’s founder and CEO, Peter Coates-Buglear said: “We have been watching the market and feel now the time is right for us to be going to market with this package. We have had a number of smaller resellers working with us for many years but we decided to build the internal resources and systems to support a full VAR channel strategy. The partners Amy is recruiting are System Integrators and IT solution providers – businesses that we can dove-tail into and provide the end user with robust, secure and scaleable connectivity, plus, data storage and disaster recovery.”
From market research and surveys conducted throughout 2007, NewNet have identified the needs and demands that channel partners require from their connectivity provider. Most important are the needs for increased performance with reliability and security, versatile and scaleable services and products together with a service provider that values customer satisfaction and has the back-up of a UK based helpdesk – all of which NewNet consistently delivers.
Peter Coates-Buglear commented, “Our strategic alliance partners will be supported by a strong marketing campaign including a continuation of our highly successful motor sports sponsorship and brand awareness programmes.”