The thirty second ad uses cartoon graphics, some of which are shown below, to demonstrate how the Cel-Fi RS2 can turn one bar of 3G signal into five, providing mobile users with better call quality, faster data downloads and a reduction in missed and dropped calls.
The ad will run on channels such as Sky News, Sky Atlantic, Motors TV, ESPN and Channel 5, targeting ABC1 Adults, showing over 370 times during the four week campaign.
Frequency Telecom is an officially appointed European distributor for Nextivity Inc. The Cel-Fi RS2 is a cost-effective, wireless, plug-and-play signal booster for 3G mobile users and is the only legally approved product of this kind in the UK.
Designed with smart antenna technology and onboard intelligence, the Nextivity Cel-Fi RS2 continually seeks out the best available signal and automatically adjusts to any changes in the radio frequency environment to maximize the signal gain to the user. Consisting of two devices, the Cel-Fi RS2 has a window unit and a coverage unit, which work in concert to deliver unprecedented in-building data rates and pervasive 3G connectivity throughout the workplace or home.
‘We’re naturally excited at developing a TV ad and seeing how it will further boost sales’, says Frequency MD Gareth Limpenny. ‘This activity reinforces our belief that good distributors work as an extension to the brand owner to help develop sales through the channel and build the brand.’
The Cel-Fi RS2 system is OFCOM approved and is available from Frequency Telecom, for use on the T-Mobile and Orange networks, at a suggested retail price of £399.99.