NiceLabel launches global partner programme

NiceLabel has announced the launch of its global partner programme. NiceLabel has designed the programme to help channel partners meet customer demand for the digital transformation of on-demand label printing.

The launch of the programme follows NiceLabel’s significant year-on-year growth. It is driven by the evolution of the labelling software industry, characterised by an increased demand from customers for streamlined, more agile and efficient ways of managing their labelling requirements.

The programme brings together a large community of new and existing partners across the globe in a structured and more collaborative way. Members of the partner programme gain access to high levels of technical and marketing support to assist them in generating sales opportunities and position themselves as trusted advisors to their customers. Programme members also enjoy wider benefits such as product discounts, access to NiceLabel sales teams and the use of demo and trial licenses.

“The labelling software market is maturing to the point where a partner programme is essential to bring structure, set expectations, and provide incentives and rewards,” explains Paul Vogt, Channel Marketing Director, NiceLabel. “We have an existing partner base stretching across the US, Europe and APAC and by formalising this we are delivering on our promise to help our partners increase their margins and become more consultative. The technical and marketing support on offer, as well as access to NiceLabel skills and resources, helps partners support their customers’ digital transformation requirements and ultimately empowers users across industries.”

“What makes a relationship with NiceLabel compelling? Our software is ideal for the channel community: auto ID VARs, print automation specialists and production system integrators find real success implementing NiceLabel as part of their solution portfolio. NiceLabel puts them in pole position to win the sales of new hardware, services, and supplies. There is a high demand for our flagship solution, Label Management System, available both as on-premise and Label Cloud (SaaS) solution – VARs tell us that it enables them to bring a compelling message of improved print productivity to their end users and to demonstrate a clear ROI to their customers.”

The new programme is three-tiered — NiceLabel Integrator, NiceLabel Partner and NiceLabel Reseller. The top two tiers, Integrators and Partners, are differentiated by their investment in technical competence. They have skills to configure, manage and deploy advanced NiceLabel-based solutions.

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David Dungay

Editor - Comms Business Magazine