Nimans 100% Dealer Focus as Rocom Name Disappears from Distribution

Nimans has become a 100% dealer focused distribution company in a major shake-up of its business operations.

After last year’s successful acquisition of Rocom, its dealer activities have been rolled into one dedicated reseller operation known as Nimans – reinforcing the company’s status at the forefront of the voice and data distribution arena.

The company’s Manchester and Wetherby offices remain operational as the distributor streamlines its business model, making life simpler for staff, customers and suppliers. Reseller credit limits remain unaffected.

Chairman and MD, Julian Niman, said a host of reseller benefits will be created, such as a single point of contact and improved call handling capabilities.

“Additionally more efficient and cost effective marketing campaigns will allow us to divert funds into lead generation and joint reseller marketing activities. This is the dawning of a new era in reseller distribution.”

He added: “The thinking behind this development is that following last year’s acquisition process, there was a degree of conflict as both brands competed in the same channel, often for the same business. The new structure simplifies things for everyone and allow suppliers to better direct their resources to one central operation.”

Nimans will no longer conduct any corporate business by selling direct to end users, as Julian emphasised: “We are 100% on your side – providing you with one account manager, one account from one team based from a central office – simple effective service.”

He added that no job losses will arise out of these latest developments and stated that the Rocom brand will continue to operate from Wetherby – concentrating on the limited supply of telephony consumables to the corporate market.

Julian concluded: “We view this decision as a statement of intent which is part of our long term commitment to the reseller channel. Nimans is now in a much stronger position to maintain our status as the industry’s premier supplier – providing all the stock, delivery and support services our customers need in what remain very challenging economic conditions.”

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