‘We Are Nimans’ has become the company’s iconic corporate branding message. Created by Nimans’ in-house studio, Comms Design, the new-look image aims to encapsulate the company’s rich heritage and optimism for the future, utilising a striking purple, green and grey colour scheme.
“We are proud of who we are and what we do,” said Chairman and MD Julian Niman. “The new branding reflects how we feel as a company. We have staff who have been working here for the last 25 years. We’re proud of our achievements and confident about where we are heading.”
The project impacts on all areas of the business, from signage and literature to advertising and general marketing activities.
Supporting the new-look identity is a series of value propositions, spanning key support elements such as stock, logistics and delivery expertise, systems and peripheral supply, technical support, leasing, network services, on-site services, marketing and training.
Niman added: “We aim to remain at the forefront of the UK’s telecoms distribution industry for many decades to come. The new corporate identity and enhanced brand propositions provide a high profile statement of intent.”