The highest performing dealers were treated to a champagne reception, VIP hospitality and two night’s accommodation as Australian driver Mark Webber finished on top of the podium.
NEC Business Manager at Nimans Lynnette Smith, says the six month initiative proved a great way of raising sales as one reseller achieved over 200% of his target. “The British Grand Prix is one of the highlights of the sporting calendar, synonymous with glamour and excitement. Winning resellers were treated to the finest hospitality as part of a weekend to remember.”
Her positive comments were echoed by an Essex-based reseller whose company has been working with the distributor for the last 20 years. ”I am a big Formula One fan and this was a great experience for me. The event was very well organised and executed and generated lots of beneficial networking opportunities. It was a perfect way of mixing business with pleasure.”