Nimans say More Consolidation on the Way

Speaking to Comms Business Magazine, Nigel Raine, Head of Indirect Sales for Nimans says that, “By volume Nimans’ biggest sellers include Polycom’s Soundstation conference ‘phone, Plantronics’ headsets and BT’s Diverse handsets. But prime growth areas are our new VoIP-ready premium business broadband and IP centric network services such as SIP trunks connected directly into IP enabled PBX switches.”

Nimans has two major incentives currently operating. Avaya resellers have the opportunity to win a three night deluxe weekend in New York, staying at the five star W Hotel in Lexington, Manhattan. Resellers have been given a qualifying target and the four dealers who achieve the highest percentage above that target for Avaya IP Office sales will be New York bound, with their partners, in time for pre-Christmas shopping this November. The qualifying period runs to September 29th.

The company is also running its biggest ever Mitel promotion for dealers with the highest percentage over target, giving them a chance to win a Mini Cooper as the prestigious first prize. Three runners up will also get to drive seven performance cars on an Ultimate Corporate Driving Day, including the iconic Porsche 911 and Top Gear’s ‘King of all track cars’ the Palmer Jaguar JP1 sports prototype.

In addition the distributor has an ongoing programme of promotional offers spanning its headset and conference portfolios.

Nigel Raine, “The restructuring of Nimans’ sales operation and focus on providing added-value solutions is already paying dividends in terms of both customer satisfaction and sales performance. We secured record sales of nearly £55m in 2005 and this year to date our revenues have grown by over eight per cent. Fresh blood has brought fresh ideas and our newly enhanced account management dovetails neatly with our known strengths in logistics and service.

In the wider marketplace I think we will see continued consolidation among service providers and manufacturers – it’s the only way they will be able to effectively address domestic and global markets. For example, there are far too many PBX manufacturers and something will eventually have to give. The big growth market will of course be IP and we can expect the rapid rate of adoption to continue over the next three years.”

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