Nokia’s pioneering UK Flagship Store on London’s Regent Street has opened its doors to the public last weekend.
Designed to set the benchmark in technology retailing practice, through the creation of an upscale, high-energy environment, Nokia Regent Street promises the ultimate shopping experience for Nokia’s wide portfolio of mobile devices.
Simon Ainslie, Managing Director Nokia UK commented, “In championing our brand, Nokia Regent Street will be dynamic, original and beautifully designed. The store will provide world-class customer service and deliver a unique experience enhancing our customer’s lifestyles.”
“The Nokia Flagship Store pioneers new technologies and techniques, setting a new standard in the retail world as a whole. At Nokia Regent Street, everyone will be able to test the latest Nokia mobile phones and multimedia computers, and learn about Nokia’s range of services and technologies in a comfortable, cutting-edge environment.”
Inside the store, three intuitive zones supported by specially trained staff will simplify the purchasing process and encourage interaction with consumers. The ‘Product Zone’, featuring Nokia’s live product portfolio where the newest devices form the focus for in-store marketing and the ‘Solutions Zone’ is designed to showcase the complete mobile experience encompassing music, navigation, video, imaging, Internet, gaming and mobile office capabilities.