The World of Red Bull App is a mobile gateway to all Red Bull playgrounds in one user-friendly hub. Consumers will be able to access the sickest tricks, most daring moves, mind blowing performances and explosive beats – Red Bull Stratos, Red Bull X-Fighters, Red Bull Music Academy and much more through their mobile devices.
They can choose between a location based format utilizing Nokia Maps, or a personalized interest based format for how they interact and use the app on a day to day basis. Furthermore the app delivers premium content that only Red Bull can provide in a truly engaging way exploiting Windows 8 features such as voice control and deep-pinning to deliver a best in class user experience.
The design itself is truly unique; there isn’t another App that looks or works like The World of Red Bull. With its new infinite content choice home screen there is a never ending scrolling possibility for information and content that make users enjoy every facet of it. The announcement reinforces Red Bull Media House’s commitment to delivering must-have content, news and interactive experiences combined with the technological possibilities enabled by Nokia’s Lumia devices, Windows Phone, and Asha devices with Series 40. Key features like Windows first curated animated news, innovative split screen techniques, sharing videos by NFC, Voice Command support and customized lock screens make this application a truly innovative mobile gateway to the World of Red Bull.
Alexander Koppel, Chief Commercial Officer Red Bull Media House said, “Working with Nokia we have created a truly innovative product that takes our unique content, our stories, and our moments directly to our fans, anyplace anytime. This app delivers world renowned exciting, unique content that only Red Bull can provide, on a platform backed by great technology, which further enhances the consumer experience.”
“Nokia and Red Bull Media House have delivered something special that speaks to the strengths of both companies and their most passionate consumers," said Bryan Biniak, VP & GM, Global Partnering & Application Development, Nokia. "With a design that is inspired by both the Windows Phone tile motif and Red Bull’s distinctive aesthetic and technology like Nokia Maps, we’ve melded world-class hardware with an intuitive, smooth user experience unlike any other app in the world. Together, we have raised the bar for what consumers should expect from their devices."