Mobile internet site, Nokia.mobi, has extended its offering with the launch of Here and Now, a new section that provides the latest world news, music, celebrity buzz, as well as information on Nokia services and products.
Bookmarked in every new Nokia device, Nokia.mobi is accessed by millions of consumers across the globe.
Juha Rytkönen, director at Nokia.mobi, commented: “By providing quality content to consumers from partners such as Reuters and Rollingstone.com, Here and Now allows consumers to get more out of Nokia.mobi and mobile services in general.”
Tom Henriksson, head of Nokia Interactive Advertising, added: “Here and now will encourage users to come back more often and spend more time on Nokia.mobi which is great news for the growing number of advertisers that have been using Nokia.mobi as the launchpad for their mobile advertising campaigns.”
Nokia.mobi is already popular with brand advertisers including BMW, American Express and Universal Pictures; Here and Now opens up new opportunities to advertise alongside valued news and entertainment content aimed at the 18 to35 age segment, said Nokia.
Here and Now is part of the Nokia Media Network, a premium mobile advertising network comprised of top-tier publishers such as Reuters and Hearst, operator partners such as Sprint and Airtel, and Nokia services.