Nokia has announced it has signed an agreement to acquire Motally, a privately-held US-based company.
Motally’s mobile analytics service offers in-application tracking and reporting, and is designed to enable developers and publishers to optimise the development of their mobile applications through increased understanding of how users engage.
The service offering is planned to be adapted for Qt, Symbian, Meego and Java developers, and Nokia plans to continue serving Motally’s existing customer base.
“The acquisition underpins Nokia’s drive to deliver in-application and mobile web browsing analytics to Ovi’s growing, global ecosystem of developers and publishers, enabling partners to better connect with their customers and optimize and monetise their offering”, said Marco Argenti, vice president for media at Nokia.
Motally currently employs a team of eight people.
The transaction is subject to customary closing conditions and is expected to close during the third quarter of 2010.