O2 bolsters support for partners

O2 Business has launched a new partner programme, All Blue, which offers an enhanced range of benefits and tools. The company said the revamped programme is designed to support O2 partners to further grow their business, win new customers and deliver best-in-class customer service.

The All Blue programme aims to help partners collaborate and integrate with O2’s existing expertise and suite of services, as well as offering new benefits and tools that help them to further innovate, drive customer demand and boost profitability.

Partners also have access to O2’s support services, including SMB strategy and planning, customer value management programmes, online training, tariffs and propositions, customer value management and data insights.

Gary Hill, head of o2 partners, explained, “We are proud to work with a network of hugely talented and trusted partners who support us in providing outstanding customer support and services. It’s been a hugely challenging period for many of our business customers, and our partners have shown great determination and resilience to continue to serve and adapt to our customers’ needs.

“Through the launch of this new partner programme we are able to offer more tailored benefits and services to meet the varying needs of our partners helping them to access value added services to further grow their business and support their customers.”

Martin Lauer, CEO of The One Point, added, “The One Point are really looking forward to working even more closely with O2 as part of the new All Blue partner programme. Our partnership with O2 is incredibly important to us and we are looking to continue our growth alongside utilising all the new tools available to us under the programme.”

The programme is made up of three tiers: engage, inspire and excel. The tiers provide different levels of support and benefits, ranging from marketing consultancy and funding to demand generation and commercial support, insights and data analysis and access to exclusive networking opportunities and events.

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Charlotte Hathway

Charlotte is the editor of Comms Business and writes content to inform and educate the Channel about the latest technology and business developments. Got a story? Get in touch – charlotte.hathway@markallengroup.com.

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