O2 has announced the addition of internet radio to the O2 Joggler, bringing over 100 radio stations to the device for free. The service, delivered by radio maker PURE, has now been switched on over the air. O2 has also reduced the price of the O2 Joggler to £99.99.
PURE, working in associated with OpenPeak, has adapted its radio and media portal, The Lounge, for the O2 Joggler delivering a selection of the most popular UK BBC and commercial radio stations. Situated at the heart of the home, the O2 Joggler is an ideal device to listen to the radio over and the addition of this feature represents a significant enhancement to the O2 Joggler.
“Being able to add new features like Internet Radio is one of the great benefits of the O2 Joggler ensuring it remains up-to-date with the latest functions long after purchase,” said Sally Cowdry, O2 marketing director. “We have focused on what customers have told us they want. With calendar, music and video player, photo viewer, news, sports and weather, and now Internet Radio, the O2 Joggler represents fantastic value for money and is the perfect gift this Christmas.”
The Lounge made its debut in 2008 as the bespoke radio and media portal for PURE’s Flow range of internet-connected products, the UK’s best selling range of DAB/ internet radios. PURE originally designed the portal as the online destination to provide easy and effective access to radio content and more for its connected radios and online users. The Lounge now provides over 12,000 streamed internet radio stations, thousands of podcasts, all BBC listen again content and a growing number of atmospheric ‘PURE Sounds’.
Colin Crawford, PURE’s director of marketing says: “We are extremely pleased to be offering a part of the Lounge experience to a wider audience through the O2 Joggler. The specially adapted version of the Lounge has a simple and accessible format for all the family.”