O2 launches new customer reward scheme

O2 has announced the launch of a comprehensive mobile phone reward scheme. O2 Priority Club has been created to recognise and reward O2’s most valuable customers for their mobile spend by offering a range of special benefits and services.

The three tiered programme will be available to all O2 Pay Monthly customers and neatly packages all O2’s new and existing benefits. Customers are eligible to enter the O2 Priority Club if their monthly mobile spend is at least

£35 per month. Benefits range from spontaneous treats such as extra minutes or texts, personal account management, early upgrades and exclusive VIP ticket offers for The O2 and other UK O2 sponsored events.

The Silver, Gold and Platinum tiered scheme will open to existing O2 Pay Monthly customers that meet the joining criteria. The O2 Priority Club has been created to recognise and reward premium customers and clearly demonstrate the benefits of being with O2.

Peter Rampling, marketing director, said: “Our key focus is to give all customers great value and give our premium customers even more special treatment as a thank you from O2.”

Silver Level customers are offered a range of benefits such as bigger treats including free texts or minutes, music downloads and special partner offers and exclusive restaurant discounts at The O2.

Gold Level customers, in addition to the silver rewards, also receive Priority Fast Track Customer Service, a three month early upgrade option, higher value treats and free UK ticket offers.

Platinum Level customers, as well as the Gold rewards get a personal Account Manager, a six month early upgrade option, the best treats and VIP tickets to The O2 and other O2 sponsored events.

Peter Rampling, marketing director, commented: “We have seen the success of reward schemes in other sectors, such as the airline sector, and applied many of these learnings to create a first in the mobile industry. Through the O2 Priority Club we will be able to better reward our high spending customers, which will ultimately help us to keep our customers more satisfied.”

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