Miller will be responsible for growing the Entertainment and Media categories. She joins O2 Media from Orange Advertising Network and has over 8 years experience in media working at Natmags and Wanadoo, which later rebranded as Orange.
Batchelor will be solely responsible for Havas, Interpublic and the Northern-based agencies. She joins O2 Media with 8 years experience in outdoor having held positions at Clear Channel and CBS Outdoor. In 2008 Katie made the move into digital and worked at Microsoft Advertising as Group Account Director.
Nick Pestell, head of agency sales at O2 Media, said: “Katie’s appointment is yet another example of O2 Media offering agencies the resource and talent to grow their mobile offering. We will continue to work with each agency group in order to drive mobile forward, ensuring it’s at the forefront of every communications plan.”
Shermadeen Miller, Client Direct business manager at O2 Media, said: “The Mobile market place is really taking shape and advancing. Mobile needs to be considered as an integral part of any advertising campaign. It’s a great time to be part of the evolution and play a key role in educating clients and guiding them on their journey.”
Katie Batchelor, Agency Sales business manager at O2 Media, said: “I am thrilled to be joining the O2 Media team and passionate about working in a fast-paced exciting new side of the industry. I feel we have an extremely exciting opportunity to work with agencies and clients, testing new ways in which to understand, reach and engage consumers on their most personal device.”