O2 partners with Redeem to offer recycling service in Ireland

O2 and Redeem have announced a joint national mobile phone recycling programme in Ireland. The public are encouraged to donate phones at O2 branches nationwide or send them in using freepost envelopes available in-store, which will be recycled to raise money for Irish Autism Action. Mobile phone handsets, Blackberries, batteries and chargers will all be collected and recycled as part of the scheme.

This new partnership with O2 in Ireland continues to demonstrate Redeem’s growing relationships within the European network operator market. This follows closely after a deal with Telecom Italia, the largest telecoms operator in Italy.

Jamie Rae, CEO at Redeem, explained: “We are delighted to announce a partnership with O2 to assist in providing this recycling service for its operations in Ireland. We are expanding our operations across Europe and looking to work with more network operators who recognise the expertise, service and value we offer.

“By donating disused mobiles and other electronic devices to this particular appeal, this will be raising very worthwhile funds for Irish Autism Action, and ensuring a safe and environmentally friendly way of disposing of old electronic equipment,” continued Rae. “We hope that as many people as possible will make mobile phone donations and help raise more money for this very worthwhile charity.”

Tony Hanway, director at O2 Direct, said: “Phone users on any network can donate their old phones to O2 in aid of Irish Autism Action. All proceeds from the scheme will be given to the IAA which has been O2’s charity of choice since 2005. As well as being beneficial to the environment, this initiative will help IAA in its goal to improve the quality of life of individuals and families affected by autism by providing the highest standards in education, care, support, employment and equality of living.”

Redeem is involved in the recovery, reuse and recycling of mobile phones, ipods, electronic devices and printer cartridges and has operations in the UK, Ireland, and Italy.

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