O2 has announced it has signed an agreement to provide Tragus restaurants with Wi-Fi service, which is free for both O2 and non-O2 mobile customers. The deal is the first O2 Wi-Fi has struck with a restaurant chain and will see hotspots rolled out initially in over 120 restaurants across the UK including Cafe Rouge, and selected Strada and Bella Italia Restaurants.
The contract builds on O2’s partnership with Tragus to offer exclusive discounts to O2 customers through Priority Moments – O2’s location-based offers service that gives exclusive discounts and experiences with some of the UK’s best loved shops restaurants and leisure providers.
Current offers include two courses plus wine for £12 across Café Rouge, Strada and Bella Italia. By combining O2 Wi-Fi and Priority Moments, O2 will be able to deliver an enhanced mobile user experience that gives customers discounts at the restaurants they are closest to and a free Wi-Fi connection while dining.
By partnering with O2 Wi-Fi, Tragus will be able to offer a fast, free, reliable and simple to use Wi-Fi connection to all its customers, no matter which mobile or broadband provider they are with, addressing many shortcomings of current public Wi-Fi offerings. The deal also gives Tragus a platform to further enhance the customer experience through branded landing pages and content, providing relevant and timely offers and rewarding loyalty.
Gavin Franks, MD of O2 Wi-Fi said: “This agreement takes us a step closer towards achieving our vision of changing the public Wi-Fi landscape within three years, by offering people free and fast Wi-Fi connections in the places they want it most. Working with Tragus, we have been able to combine our services, meaning that customers are now able to benefit from free Wi-Fi with their meal while taking advantage of exclusive discounts through Priority Moments. As O2 Wifi’s footprint continues to grow, we hope that more people and businesses start to realise the potential of genuinely free and fast Wi-Fi.”
Derek Risk, Group IT Director, Tragus said: “We are always looking for ways to improve our customers’ dining experience and are pleased to be able to offer anyone who dines in our restaurants free Wi-Fi, as well as incentives through the Priority Moments app. Thanks to O2’s mobile expertise and enhanced quality of network connectivity, we can deliver an impressive user experience, as well as benefiting from greater insight and understanding of our customers’ needs.”