Top Story

Oak Buys Adaptive Business

Oak has announced the acquisition of the Adaptive business from New Media Software Ltd. (NMS). Oak has been in negotiations with NMS since Adaptive was put on the market in December, finalising the purchase earlier this week.

Significantly for Oak, the Adaptive suite includes Progressive and Predictive Diallers together with a Media Blending Platform. Oak joint-CEO Phil Reynolds (pictured) believes these will make a perfect and complementary addition to the company’s expanding product portfolio in 2016.

“At Oak we’ve been building our new high end call recorder and call centre reporting platform, OCP3, ready for a 2016 release. The acquisition of Adaptive couldn’t have come at a more opportune time, as we can now include advanced dialling and media blending options in the OCP release.”

Phill McGowan, Managing Director at NMS, is continuing to work within the telecoms industry as a business consultant, and is delighted to be leaving both the products and his team in safe hands.

“Oak and New Media Software share a common vision of a great future for the Adaptive Suite and, together with the investment and depth of reseller support that Oak brings to the party, I see an exciting future for the new version 10 Adaptive software.”

All Adaptive staff have taken up employment with Oak thus allowing support and development to continue uninterrupted of the Adaptive Suite.

“With more than 15 years’ experience in dialler technology, the team from NMS have a lot to offer Oak’s channel partners and it’s a pleasure welcoming them on-board,” enthuses Reynolds.

James Emm, Joint CEO at Oak, is putting plans together for a national reseller roadshow of the Adaptive Suite.
“This is a fantastic product and one I believe will create more opportunity for our resellers here in the UK as well as for our North American operation. These are exciting times with three new products in 2016, a high end voice and data recorder called Clarify, version 3 of our award winning Evolve contact centre reporting solution, and now the new version 10 Adaptive suite.”

The following two tabs change content below.

David Dungay

Editor - Comms Business Magazine