O’Brien Reveals Expert Line-up

After a six-month search, Managing Director of Daisy Wholesale, Terry O’Brien is delighted to announce the line-up for his new team of product experts.

A blend of faces old and new, the fresh set of product directors will provide the business with the experience and specific product knowledge that it needs to offer the channel Daisy Wholesale’s most compelling propositions to date.

Terry O’Brien, Managing Director at Daisy Wholesale, comments: “Earlier this year I talked about my aspiration for a more product-centric approach and to do that we needed knowledge and experience across our portfolio. Now that we have all our product directors in place, I believe that we can truly start to showcase our potential as a provider of integrated products, applications and captivating propositions.”

Lee Broxson, Product Director for Data

A new face to the Daisy Group, Broxson leaves his role as Head of Sales at Griffin to concentrate all his efforts on building a high quality data offering for the reseller market.

With 18 years’ experience working for ISPs, Broxson has built up a wealth of experience and knowledge in all aspects of the channel, from supplier through to end-user.

Graham Harris, Product Director for Cloud

Moving from his former role as Head of Sales at Splicecom, the focus of Harris’ new role will be to identify new cloud-based products and services for Wholesale’s portfolio.

Covering Daisy Wholesale’s hosted voice platform (HVX), virtual hosted desktops (HDS) and various other cloud-based applications, Harris will be delivering the next generation of downstream revenue opportunities to the channel.

Alex Mawson, Product Director for Voice

A familiar face around the Daisy camp, Mawson is something of a Daisy veteran as one of the original employees when the telecoms business was born.

Before moving over to the Wholesale side of the telecoms group, Mawson spent the majority of his time as Technical Director in the Retail arm. In his new role as Voice Product Director, he will be using his well-earned experience of IT and voice technology to continuously enhance Wholesale’s telephony offering, to ensure they are consistently at the forefront of change.

Andrew Wilford, Commercial Director & Product Director for Mobile

Another Daisy Wholesale convert, is Andrew Wilford, former Head of Commercial and Mobile at Daisy Communications.

As Commercial Director & Product Director for Mobile, Wilford has a big task ahead of him as he focuses his efforts on the continued development of compelling mobile propositions. Coupled with this will be a change in the way that Daisy Wholesale brings those offers to market, simplifying the purchasing process for resellers and delivering exceptional results.

Wilford has already made his mark with the introduction of the business’ most distinctive mobile offering to date, ‘The One & Only’, which has not only transformed Wholesale’s mobile business but also the perception of selling mobile among the reseller community.

Richard Beeston, Product Director for Partner Services

An important focus for Daisy Wholesale this year is its provision of IT and professional services to the reseller market. To champion this, Vodafone’s New Product Introduction Team Manager, Richard Beeston, has joined as the business’ newest recruit.

In his new role, Beeston will utilise his 15 years of telco experience to create a professional services proposition – the cherry on the cake for Wholesale’s thriving portfolio of products and services.

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David Dungay

Editor - Comms Business Magazine