The appointment is part of Opal’s wider strategy to optimise its channel effectiveness and grow its next generation portfolio within this important market.
Bunting will draw on more than 25 years experience in the telecoms industry including roles at Avaya, Lucent Technologies and SDX Business Systems. He will be responsible for reviewing Opal’s channel proposition with the objective of strengthening the company’s offering for dealers and distributors and positioning Opal as the partner of choice.
Andy Hollingworth, Director of Wholesale, Opal, comments: “Graham’s appointment underlines our continued commitment to the channel. Graham has a proven track record of driving exponential sales growth and we are confident that his experience and insight will help us to develop Opal’s partner strategy and add tremendous value to both the business as a whole, and new and existing customers alike.”
Graham Bunting, Head of Distribution, comments, “Opal offers the widest product portfolio for the channel backed by market leading commission and support. I’ll be taking a leading role in developing Opal’s current propositions as well as creating new opportunities for partners that will grow both Opal and its partner businesses. I’m already working closely with partners to identify and address challenges and capitalise on opportunities within the marketplace.”