Orange Claims Pole Position with Stanata

Orange has signed a content agreement with leading international sports broadcaster Setanta, to be the first mobile operator in the UK to broadcast Setanta Sports 1, Setanta Sports 2 and Setanta Golf on its mobile portal, Orange World.

The deal positions Orange as the only UK mobile operator able to stream live coverage of every televised match of the Barclays Premier League, by adding all of Setanta’s televised games including Manchester United vs Everton on 23rd December, Manchester United vs Newcastle United on12th January and London derby – Chelsea vs Tottenham on 14th January 2008.

As well as providing access to additional Barclays Premier League games, Orange mobile customers will now also be able to live stream all Clydesdale Bank Premier League and Blue Square Premier televised games, as well as have access to other great sporting events available on the select Setanta channels which include the PGA Golf Tour and Magners Rugby League.

Steve Wallage, head of sports partnerships & services, Orange, “This partnership is all about bringing customers closer to the game they love. The addition of the Setanta Sports package to our existing football portfolio was essential to ensure our customers don’t miss any of this season’s action – we’re now the true home for ‘football on your mobile’.”

Timothy Ryan, GB marketing director, Setanta Sports, “No serious football fan would risk missing his team’s progress this season and the deal with Orange means that need never happen. As well as exclusive football content from across Europe, you can also watch Setanta Golf on your mobile. From the PGA Tour to live action from the Premier League, there’s no excuse for not being on the ball.”

The Setanta package will be available to Orange mobile TV customers with a 3G handset for a subscription fee of £5 per month.

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