Orange launches campaign for top ups

Orange has launched a multi-million pound advertising campaign to promote Orange Bright Top Ups, the latest benefit for pay as you go customers who have a one in three chance to instantly win a prize whenever they top up.

Orange will run its first Bright Top Ups television advert from 20 July until 23 August on all commercial terrestrial and satellite channels in the UK. The advertising campaign will also run in print and outdoor throughout July, appearing across the London underground, ATMs, shopping malls and petrol stations.

The theme of Orange’s above-the-line advertising campaign is ‘a smile when you least expect it’ and the advertisements are designed to be simple and entertaining. Since Bright Top Ups launched in May customers have won over a million text bundles and a million free minutes of calls. Thousands of holiday and leisure inspired prizes have also been claimed including 2,000 tickets to top attractions, 30,000 juggling balls and 15,000 beach balls.

Spencer McHugh, brand director for Orange UK said: “Our multimedia advertising campaign is devised to highlight the fun rewards customers can get with Bright Top Ups. Customer engagement is already very good with roughly 57 prizes won every minute. Our aim is to make sure that all our Pay As You Go customers take advantage of the one in three chance to win a really great prize with every top up.”

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