Orange has today announced that it has chosen mobile virtual network aggregator (MVNA) Transatel as a partner to sign up new mobile virtual network operators (MNVOs) on behalf of its UK business.
Through this deal, companies will be able to launch as an MVNO in just six weeks, making it quicker, easier and more cost effective than ever before. This deal is expected to appeal to SMEs, telecom resellers and brands that want to target niche communities with mobile propositions. It will be available for both pre-paid and post-paid segments.
This partner platform means that a host of new MVNOs will be able to benefit from Orange’s extensive GSM network which reaches 99% of the UK population and Orange’s 3G network which currently covers over 93% of the UK population.
With Transatel’s speed to market, Orange could theoretically introduce up to 20 MVNOs each year. This builds on Orange’s existing MVNO partnerships and demonstrates the company’s commitment to expand MVNO opportunities in the UK.
Marc Overton, vice president of new business, wholesale and strategy at Orange UK, said: “Our overarching ambition at Orange is to become the network partner of choice for new and existing MVNO’s. By partnering with Transatel, we hope to achieve this aim, by broadening the availability, ease and speed with which companies and brands of all sizes and from all sectors can become an MNVO partner of ours and enter the exciting mobile arena.”
“This partnership has been driven by market demand, as companies are increasingly realising that offering telecoms services to their customers creates additional profitable growth and increased loyalty.”
Jacques Bonifay, CEO at Transatel also commented: “We’ve already launched our MVNA business model in France and Belgium, and we are delighted to be partnering with Orange to expand our offering in the UK. We believe we are the right partner for companies that want to launch their own mobile offering under their own brand in a cost-effective way.”