Orange unveils new mobile gaming offerings

Orange has announced it is introducing three new mobile gaming offerings, building on its key position for mobile gaming.

In a move to bring innovative ways for customers to enjoy entertainment and gaming on their mobile phones to market, this announcement sees a mobile operator first with the launch of Playtomo, access to free games and exclusive competitions on a range of phones including iPhone and Android handsets with Games Zone, and games produced by Orange for the iPhone.

These latest gaming offerings build on Orange’s existing gaming services as well as the recent partnership announcement with HMV, by identifying new ways of delivering greater value products and services to customers.

The latest gaming services from Orange include: Playtomo, a social gaming service allowing all UK customers to play games for free and share the fun with friends through social networking sites on their mobile phones (went live on 29 March); Games Zone, a subscription gaming service offering Orange customers two free games each month, exclusive competitions and 20% discount on additional purchases (will launch on 31 March); Orange iPhone Games, giving all UK iPhone customers access to mobile games designed and produced by Orange, available to download from the Apple App Store (available from late-April).

Playtomo is the new social gaming service from Orange designed specifically to be used with customers’ favourite social networks such as Facebook. The first of a kind offered by a mobile operator, the Playtomo service offers a selection of free, high quality games ranging from card games to action and adventure platform games.

Available to download from Orange’s mobile portal, Orange World, Playtomo integrates directly into social networks so users can share their scores, points and challenge their friends to get involved. Contact lists are easily imported to the service so friends can be invited to join in the fun from any UK phone operator.

Games Zone, Orange’s new subscription based mobile gaming service, is available to download from Orange World and the Orange Shop online. For just £5 a month, customers will receive two games every month from the Orange catalogue and can keep them once their subscription has ended. A further 20% discount is offered on all other games after they use their two-game credit, as well as access to exclusive competitions. Games Zone is also available on a one month free trial to new or upgrading Pay Monthly customers as part of Orange’s new multimedia Animal tariff refresh announced today.

Orange iPhone Games brings tailormade games to UK iPhone customers through the Apple App Store. Designed specifically or published by Orange for iPhone customers, Orange iPhone Games allows users to enjoy even more entertainment on their mobiles from the trusted Orange brand, including off-road racing, a selection of card games such as Blackjack and Poker and Playtomo.

Neil Holroyd, head of gaming products and services for Orange, said: “This is an exciting time for Orange, with the launch of these new mobile gaming offerings forming a key part of our strategy to evolve our business through entertainment. Innovative gaming services such as Playtomo and Games Zone give customers the best possible gaming experience and value for money on their mobile phone, while enabling us to develop our offering and maintain our lead as the number one gaming operator in the UK.”

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