Ortiva Wireless and Mobix Interactive announce partnership

Ortiva Wireless, a pioneer in dynamic delivery of rich mobile content, has announced that Mobix Interactive, a mobile VoD and TV services business, can now provide its clients with a premium solution for delivering enhanced video and TV services following the integration of Ortiva’s mobile Video Optimization Gateway (mVOG) into Mobix’s Adrenalin platform.

Ortiva’s mVOG, being deployed by tier one European operator Vodafone Portugal, delivers the highest quality mobile video viewing experience in varying network conditions by adapting streaming video content in real time, based on the individual subscriber’s changing network conditions.

By dynamically shaping video content to each subscriber, mVOG ensures the smoothest and clearest user experience possible, a key factor for driving subscriber uptake, increasing time of video consumption and growing revenue.

Mobix Interactive, an On Demand Group/SeaChange company, provides the enabling technology and media expertise to deploy mobile video services for network operators including O2, 3 and Vodacom. Mobix’s exclusive agreement to integrate mVOG into its Adrenalin platform, offered as a managed service environment, provides its clients with a premium solution to achieve an improved quality of service that will distinguish Mobix above its competitors.

Damian Mulcock, CEO at Mobix Interactive, stated: “As we migrate to longer form programming we need to ensure a better user experience for our customers and their subscribers. Whilst networks are getting quicker, they are still subject to a high degree of variability in terms of both noise and bandwidth. We are delighted to have integrated Ortiva’s adaptive technology into our Adrenalin platform to help overcome these challenges. Using this proven technology, our customers can be confident that this premium solution can provide the competitive advantage they need to build stronger, more loyal viewing audiences and drive greater revenues.”

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