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Panasonic Launch Partner Portal

Panasonic has launched a new B2B Partner Portal, to cover more products and make it easier for distributors and resellers to access customer facing information and register new business.

The new web-based service is open to clients across the company’s Visual Systems and Communications divisions Europe wide, and will be expanded to other business divisions later this year. Professionals who sign up for the scheme have access to the latest product information, sales news and business incentives, with rewards scaled according to the level of partnership.

The Partner Portal categorises clients between three different partner levels – Registered, Expert or Solutions – depending on the client’s level of training and sales volume. This level tailors the content which partners can see, with more exclusive benefits for ‘Expert’ and ‘Solutions’ partners.

The Partner Portal features a full product library linked to a central database, an online training programme and provides instant answers to product related questions. High level partners will also benefit from end user business lead allocation.

Valerie Poret, Panasonic European Channel Manager, said, “The Partner Portal is about closing the gap between Panasonic, our channel partners and the end user. Clients will have access to a wealth of resources through the portal allowing them to maximise potential sales and achieve the highest levels of service for our shared customers.”

Depending on products, partners can find easy tools to support their daily business, such as “eConfig” which helps telecommunications specialists to build their customer offer and select, at a glance, the system perfectly matching end user requirements.

For visual technologies, AV rental companies have access to a community platform allowing them to share information about their fleet of products available for cross-rental. This platform makes it much easier to find local suppliers for touring events, rent a specific lens or to pool a large quantity of assets for very big projects.

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David Dungay

Editor - Comms Business Magazine