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Panasonic Set to Create Storm in the Channel

Panasonic has launched a partnership with Radius Communications, that will see it offering cloud PBX and cloud contact centre services to the UK and Ireland, for the first time.

Panasonic manufactures over 300,000 PBXs a year and the move is in response to declining demand for in-situ PBXs and the growing trend for cloud telephony.

“The release of storm demonstrates our continuing commitment to delivering the best in cutting-edge communications technology for our customers,” said Bob Mercer, Network Communications Group Manager at Panasonic. “Though Panasonic remains fully committed to the development of customer premise systems, the rapid expansion of the cloud segment of the PBX market has shown us that there is increasing demand for hosted alternatives.

“storm is our response to this demand, and will offer our customers the same enterprise-grade features that they have come to expect from our range of PBX systems.”

Users of the new storm services will be able to use the platform as a standalone PBX replacement from the cloud, or as part of a hybrid deployment alongside existing Panasonic equipment.

Panasonic have said several UK resellers have now contracted to use the new storm services, and Mercer is excited about the platform’s prospects for 2014. “Panasonic systems have set standards in communications technology for more than a quarter-of-a-century, and we are confident that storm will build on that legacy. With its breadth and quality of features, we are expecting a good reception for storm, and with the platform now live we are looking forward to working with our distributor partners to roll out the solution over the coming months.”

For more information on Panasonic’s storm offering, please visit

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David Dungay

Editor - Comms Business Magazine