Key partners of leading wholesale communications provider, Entanet, have given their backing to the company’s progressive and open channel strategy, and encouraged it to continue driving closer engagement and involvement between service providers and resellers as new technologies start to change the ground rules for the whole channel.
At its recent Partner event, held over two days at the prestigious country location, Fawsley Hall in Northamptonshire, the company invited its resellers to participate in a thought provoking two day round table and hospitality event. The event gave them the opportunity to share their views on the impact of emerging trends such as cloud computing and the shift from capex to opex-oriented purchasing amongst customers, while Entanet shared its own strategic direction.
The feedback received from the event was extremely positive, with reseller partners encouraging Entanet to continue following its present course. Elsa Chen, General Manager of the company, stated: “Entanet has a clear focus on helping its wholesale and reseller partners to deliver the consistent, reliable connectivity needed to support the growing number of services that are now being delivered across IP-based wide-area networks. As well as data and voice, we’re seeing significant increases in video and applications traffic as more organisations start to make use of cloud-based services.
“We wanted to find out how our partners really feel about the opportunities and challenges they face in today’s markets and give them a chance to share and hear from their peers how they see roles and relationships within the channel changing in the future. Having listened to and discussed their views in real depth, we’re absolutely confident that we are on the right track.”
The recent strategic partnership between Entanet and cloud services provider, Outsourcery, provides a clear illustration of the company’s direction, Chen added. “The dynamics of the market are changing and it’s more important than ever for channel partners with different skills and capabilities to work together. As a leading communications provider, we see our role as one of providing a foundation, not only for the delivery of new services, but also for the virtualised and hybrid IT infrastructures that are now evolving within organisations. The channel will be delivering and supporting those solutions – our connectivity will provide the solid platform they need in order to do that with total confidence.”
Adam Cathcart, Head of Mobile and Partner Management at Outsourcery, which was one of the partners at the meeting, said: “Entanet deserves credit for creating the environment to share thoughts and ideas. The sands are shifting constantly in the ICT market and all channel players need to keep their fingers on the pulse and constantly review their position and direction. The discussions at the Entanet Partner event helped us and everyone there to do that – they were really useful and constructive and have helped to forge even closer and potentially more productive partnerships for the future.”
At the two-day event at the medieval house, partners took hold of opportunities to discuss business within groups and individually, as well as enjoy an evening of entertainment and a day of traditional country pursuits including clay shooting, archery and ferret racing, as well as more modern outdoor team activities, such as laser tagging (AKA painless paint-balling).