PC web-based applications instantly optimised for all mobile devices

Wapple has unveiled Wapple Architect, which enables developers to quickly mobilise existing PC web applications and create new mobile services that integrate existing data and content and be 100% confident that they will work on every mobile device, from the latest iPhone and G1 Smart phone to the earliest basic handsets.

Only 50% of traditional websites can be viewed via mobile, the other 50% provide a poor user experience because they have not been designed for mobile devices. Wapple Architect dramatically cuts the time and cost of mobilising web applications and delivering rich multimedia mobile content.

Because Wapple’s device profiler automatically recognises the characteristics of any mobile device, the application and content instantly repurposes to work on the thousands of different handset and software combinations on the market. This eliminates the need for manual device or browser profiling or developing multiple versions that have held back the growth of the mobile internet.

Rich Holdsworth, CTO at Wapple, said: “Architect is a ground breaking technology that integrates at the very heart of an existing web application, unlike transcoding systems. There is growing demand for good quality mobile applications and content, but developers have been faced with the impossible task of supporting more than 50,000 device and software variants. The result is that many have either used crude transcoding to deliver very basic content or spent weeks developing different sites for different phones. With Wapple Architect, developers simply build it once and let Wapple’s delivery engine do the rest.”

At the heart of Architect is Wapple’s unique XML-based markup language, Wapple Application Programming Language (WAPL). This enables the development of genuine device independent applications that can be written in any language and output in WAPL. WAPL works in the same way as HTML/XHTML for websites and applications. Once WAPL files have been added, Wapple’s web services will detect if a mobile device is being used to access the site and output WAPL as the view file.

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