Mobile ringtones and budding business plans will help GCSE students download their way to GCSE success as PhonepayPlus, the phone-paid services regulator, launched a youth education initiative to help teach young people aged 13 to18 about how to use phone-paid services safely.
Working with Ministry of Sound, the Peter Jones Foundation and the Government-sponsored enterprise body Make Your Mark, PhonepayPlus has designed PhoneBrain, a unique curriculum-based ICT and Enterprise schools programme.
Available to all secondary schools and youth education centres across the UK, PhoneBrain uses the skills and techniques GCSE students are required to learn to develop an animated mobile ringtone, create their own phone-paid service business plan, or both.
By combining real educational needs while tapping into young people's passions, the youth education programme is designed to help teachers inspire students to learn. They will explain the threats and opportunities afforded by the £1 billion market and how they can protect themselves and their friends and family from areas such as falling foul of misleading text promotions and overcomplicated terms and conditions.