Mobile retailer, Phones 4u, has chosen Communicator Corp to manage its customer email marketing communication and to develop segmented, sales driven, online campaigns that drive traffic to its website. In addition, by integrating its acclaimed Communicator platform with Phones 4u’s existing CRM system, Communicator Corp will manage the collection and updating of online customer data.
The combined systems will deliver a complete, communication system; based around contract terms and phone models throughout the customer lifecycle. This will integrate online communication and therein maximise customer loyalty. Phones 4u will use the data gathered to build a comprehensive picture of customer behaviour and interaction.
With email marketing and e-commerce campaigns now so central to the brand’s integrated marketing strategy, Phones4u needed to upgrade the technology supplier behind the campaigns rapidly; to make sure they kept pace with the unprecedented growth in online trade. Communicator Corp was chosen because of its strategic insight and support, together with the Communicator platform’s ability to adjust to the evolving needs of campaigns.
Commenting upon the news, Marcus Ferguson-Jones, director of e-commerce at Phones 4u said: “Phones 4u’s e-commerce strategy has proved a huge success and in great part this is because we hold the same values as our retail operation. We aim to lead the way in the mobile industry through our excellent customer service, award winning marketing and differentiated customer experience. However, in this fast paced channel we need to base our campaigns upon a market proven solution that delivers the most up to date technology.
“Communicator Corp understands our business needs and will help us maximise our online relationship with customers. We look forward to working closely with them on developing current and future strategies; that reinforce our position as Best Online Retailer of the year in the mobile sector.”