Phones Limited is a price comparison website for mobile phone deals and now has over 4.5 million listed in its database.
"The recent increase in the number of deals we are currently listing is in part thanks to a raft of new handset releases" explains Andrew Ramsey, head of marketing, "as rival manufacturers continue to launch new and exciting smart phones and retailers add free gifts to their contract packages we have seen an explosion of deals over the past few weeks."
"We operate very differently to many of our competition in that we are completely transparent in the way in which we list our deals, there is no manipulation of data to favour any one retailer or network but simple organisation based on visitors activity."
"All of our 'most popular' mobile phone deals are generated by users of the website by counting clicks, the deals with the most clicks make it to our homepage as well as being listed as 'best deals' on our product pages".
Phones Limited was established in 1999 and when first launched listed only
300,000 mobile phone deals, this has steadily increased as the company has negotiated to bring on more and more partners to offer an even more comprehensive database of deals.
Deals are listed in order of line rental prices rather than 'steering' consumers with widgets like 'sliders' or listing the deals in order of overall expenditure over the minimum term contract period.
Andrew went on to explain, "We like to keep the options available to consumers as simple as possible, the way in which we list our mobile phone deals allows them to browse the entire catalogue of available tariffs rather than limiting their choices to just a few deals based on pre-chosen variables".
"With so many mobile phone deals available it is all too easy to guide a consumer to a deal that may not be right for them, by listing all available tariffs together in one place they have a far better idea of what's available to them and can then make their decision with far more knowledge of the overall market."
Recent handsets additions to the websites database include the new flagship HTC One X, mid-range One S and budget One V from HTC's new 'One' series, the new Sony Xperia S, P and U from Sony's 'NXT' series and the Nokia Lumia 900 in both black and white colour schemes.