The humble fax machine is alive and well with healthy demand still being reported in specific industry sectors, according to distributor Nimans.
The company works with various manufacturers and is keen to alert resellers to the continued sales potential, despite its perception as ‘yesterday’s technology’.
“Many people think the days of the fax machine are long gone and to a certain degree that’s true but fax machines are by no means completely dead,” says Purchasing Director, Andy Winfield. “In various business sectors demand remains very strong. Insurance, banks and the shipping industry are some to name a few.”
Nimans is currently running a series of special offers on fax machines, laser printers and label printers, with savings of up to 36%.
Andy says security is one of the biggest factors where fax machines have the edge over more modern communication methods. “Despite the digital age where e-mail is king, there are lots of niche industries where the fax machine remains an inherent part of a comms operation. We tend to see demand rise during the close season as that’s when football clubs conduct all their transfer dealings and signed contracts are always sent over by fax.”
Andy highlighted: “Emails can easily be forwarded and altered and then you lose control. It’s far easier to sneak documents out of a building on a USB stick rather than a paper document. There’s a psychological side to it as well as the older generation prefer to deal with paper in their hand when viewing and handling important documents.
“It may come as a surprise but there’s still healthy demand for fax machines so resellers shouldn’t ignore them altogether. They need to target key sectors to find customers who are very loyal to fax transmissions and use them on a daily basis.”
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