McNab will be accountable for the marketing and communications strategy across the organization and will also be responsible for mobile content, PR, sponsorship, market analysis, strategic partnerships and commercial relations in order to support the growth of the business. His experience within the mobile applications/content and telecoms arena plays a critical part in his role.
Commenting on his appointment, McNab says, “PNC is a changing business, entering into new markets with a unique product set, ranging from Intelligent Networking solutions, Speech Recognition services and Mobile Applications. I will be focused on the strategic direction of the business from a corporate angle, whilst also focussing on product positioning, maximising the marketing mix of PR, internet, exhibitions and events. As PNC continues to expand, and the continued rise of interactive solutions required for businesses and audiences alike, it’s marketing and positioning requires ongoing and persistent development, raising awareness of our extensive technological capabilities.”