The booklet entitled, 'How to profit from IP telephony - a guide for resellers' which is
endorsed by the CMA (Communications Managers Association) is designed to act as a valuable impartial reference guide for the sales and support teams of VARs that want to capitalise on IP telephony. As well as distinguishing the various types of IP telephony solutions available, from hybrid IP-enabled to pure software-based solutions, there are also chapters on 'creating more margin and opportunities', 'frequently asked questions', 'case studies' and a 'jargon busting glossary' of current technical and industry terms.
Senior Vice President of Sales at Swyx, Andy Bills comments on the reasons behind publishing the Guide, "The richness of IP telephony solutions provides unlimited sales opportunities for the channel, but there is still plenty of confusion and ignorance about what's available and how either voice or data resellers can sell the concept. The key to running a profitable IP telephony business is all about "adding value". The emphasis within the guide is on the 'business benefits' that resellers can talk about, rather than just the technology. It's all about re-educating the channel to see IP telephony as more than just a telephone system. For example, a pure IP PBX allows an organisation to address key business challenges such as providing unified communications for contact management, work-flow and CRM applications or creating virtual sales and support groups including remote and wireless workers. This guide will provide resellers with ideas and information that will enable them to build successful, profitable businesses that can be targeted at an unlimited number of prospect businesses".
The guide is free of charge and can be downloaded as a PDF from Swyx's web-site www.Swyx.com