Polycom Gears up for IMS

Unified collaborative communications solutions vendor Polycom has announced their Polycom Proxias application server, a flexible, carrier-class platform that enables service providers to cost-effectively deliver rich-media conferencing services across geographies, organisations and workgroups as part of unified communications environments.

The IMS-compliant, SIP platform is optimised for the unique technical requirements and operational complexities of on-demand mixed-media (voice, video, content) conferencing and collaboration services providing an unmatched, scaleable foundation for developing and deploying these applications across networks, platforms, and devices with mission critical reliability.

“The world’s leading service providers run more than 50 million conferencing minutes a day on Polycom infrastructure. We are leveraging this experience and our proven technology to deliver a platform for next generation rich-media conferencing and collaboration services,” said Joe Sigrist, senior vice president and general manager of video solutions at Polycom. “The Polycom Proxias application server is designed to fit seamlessly into IMS or hybrid service provider environments, providing unique capabilities for offering differentiated services, accelerating service deployments and increasing service revenues– all while reducing operating expenses and deployment costs.”

A key element in Polycom’s IMS architecture, the Proxias application server works in conjunction with the Polycom InnoVox 4000IP and RMX 2000 media servers to optimise audio and video conferencing as a core component of next-generation service architectures. By pairing Polycom’s carrier-class product reliability with future-focused design principles, the Proxias application server provides communications and IT strategists with a proven, open, and adaptable structure for leveraging rich media in their organisation.

“As the use of audio, video, and web conferencing continues to increase in today’s enterprises, users need a flexible conferencing infrastructure that can accommodate their growth,” says Ira Weinstein, senior analyst and partner at Wainhouse Research. “With this release, Polycom has transitioned to an IMS architecture that separates call flow and application handling from the media processing engines. The result is a conferencing ecosystem that addresses the efficiency, scalability, and reliability needs of service providers and large enterprises alike.”

The Proxias application server will initially support Polycom ReadiVoice, the most widely deployed solution for on-demand audio conferencing services in the world. The combined solution introduces marked improvements to ReadiVoice’s already industry-leading, high-availability solutions by adding greater scalability and resiliency to help service providers grow and protect revenue, by reducing administrative requirements to lower operational costs, and by offering a flexible application development environment for fast and specific customisation.

The Proxias application server and ReadiVoice solution feature rack-and-stack scalability to support the largest service providers’ current as well as future conferencing needs.

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