Powwownow and Orca Digital Launch Industry Changing Mobile Short Code

Powwownow and Orca Digital have announced the official launch of their new short code for mobile. For the first time, mobile users are able to benefit from a fixed rate charge of 12.5p per minute for conference calling with Powwownow, regardless of the mobile network operator that they are with.

Powwownow is the first free conference calling company to use mobile short codes, allowing users to benefit from a fixed, cheaper and transparent conference call rate whilst on the move. Users of all mobile networks are able to benefit from dialling the new short code (87373), instead of the usual 0844 number, whilst in the UK.

Mobile short codes are not new. However, before Orca Digital, these were traditionally fixed at a high rate of around £2 per minute. Orca Digital is the first company to petition the networks to bring these rates down, going a long way to remove the ‘penalty’ that consumers often pay for using a mobile instead of a landline.

With the popularity of remote working on the rise, the introduction of this mobile short code to the free conference call service goes a long way to help make staying connected whilst out of the office affordable.

“More than ever in today’s economic climate, it is essential that we provide consumers with the cheapest and fairest rates available,” commented Simon Curry, CEO of Powwownwow. “Although maintaining a free service for our part, mobile users have always suffered the penalty of higher call charges due to the costs imposed by mobile operators. Impressed with what Orca Digital has brought to other industries through their aggregation of the mobile networks, we are excited to be working together to provide our customers with the cheapest and most transparent rates available.

“Our collaboration with Orca Digital is unique within the industry. A natural addition to our free conference calling service, for the first time mobile users now also have access to a fixed line rate. Rushing back to the office landline to avoid high call charges can at last be a thing of the past.”

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