Poynt Corporation has launched its Petrol search feature on the Poynt mobile local search and advertising platform, for users in the UK. The new Petrol search feature allows users to find the closest or cheapest petrol stations in their local area. Additionally, Poynt users will be able to quickly update current petrol prices where prices have fluctuated.
Poynt has partnered with Whatgas.com to bring current petrol prices to their UK users. Whatgas.com is the UK’s most popular fuel price sharing community. Their data was used by more than 1.5M UK drivers last year, many of whom contribute their local petrol prices to help other motorists find the best place to fill up. The UK database contains more than 8700 petrol stations, the details of which are regularly updated by users and Whatgas.com’s dedicated support team.
“Although fuel prices have risen significantly for everyone, petrol prices still vary considerably between nearby stations. The smart motorist can save as much as GBP 5 to GBP 10 per tank if they know the best place to fill up,” said Will Bradley, co-founder Whatgas.com. “We are delighted that Poynt users will now be able to access the Whatgas.com database to help them find the best station. Price entries from Poynt users should further improve the price data, and help keep up the pressure on retailers to be competitive.”
“In-app petrol prices have proven to be one of our most popular search verticals in the United States and we believe that providing petrol prices to our UK users will be equally successful,” said Andrew Osis, CEO, Poynt Corp. “This new feature reflects our continued focus on rolling out feature parity globally, adding new search verticals, and improving our data sources in order to increase user retention, stimulate user queries and grow revenues.”
The new version of Poynt featuring Petrol prices is immediately available as a free download in the UK on iPhone, Windows Phone, and Nokia devices along with BlackBerry smartphones and BlackBerry Playbook tablet, from the respective App Stores. Poynt is also available via Over-the-Air download at m.poynt.com.
Poynt is a convenient and timesaving GPS-enabled mobile local search and advertising platform that connects consumers to local offers, businesses, events, restaurants, movie theatres, gas prices and weather information at the moment they are looking to buy or acquire products or services. Poynt provides consumers with the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites, read reviews and book dining reservations or find and interact with local coupons and offers.
Poynt provides contextual and relevant advertising to users performing local queries and its revenue model is based on user queries, page views, advertising and transactions within the platform. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers. These advertising placements generate revenues on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee for service basis.