The on-device Samsung Apps, Samsung's dedicated application store, features a variety of apps that are specially designed and carefully selected for Samsung smart devices. Poynt's engaging location-based search features and deep device integration create an immersive user experience that will showcase the powerful capabilities of Samsung's GALAXY devices. A unique augmented reality feature has been specifically added to Poynt for select Samsung GALAXY devices. The feature allows users to overlay search results with the real-world environment as viewed through the device camera, providing the user with a powerful augmented local search experience.
"Poynt has experienced incredible user uptake and retention on the Android platform," said Andrew Osis, CEO, Poynt Corp. "We expect our long term service offering through Samsung Apps to accelerate our user numbers globally as Samsung has recently become the No. 1 smartphone manufacturer in the world. Currently, we are 11.5 million unique users and this offering furthers our goal of adding 50 million new users over time."
Previous Poynt on-device offerings have historically resulted in substantial new user adoption, which has in turn meant increasing and broadening revenue streams. Poynt Corp. estimates that the retention rate of users who discover Poynt through preloads, feature placements or on-device offerings are approximately forty percent over time.