With over 81% of prospects performing online research before purchasing a communications platform and over 75% never scrolling past the first page of search engines, it is of paramount importance for comms resellers to strengthen their visibility across search engines.
Pragma, together with GetCrisp, a specialist digital marketing agency with an extensive focus on the comms industry, has launched an industry-specific guide detailing the trends and changes in online search.
The guide, now available for download on Pragma’s website, highlights the importance of Search Engine Optimisation (SEO) and lists what comms resellers need to do to improve their visibility online and adapt to changing search trends and online behaviour.
Sharing his thoughts on the guide, Chris Morrisey, Managing Director at Lily Comms, an award-winning provider of comms and IT solutions for UK businesses, said: “It’s really interesting to see Pragma’s take on something that’s become a key concern for the majority of comms resellers. The guide not only sheds light on shifting search trends, but also provides a comprehensive list of actions and tools that will undoubtedly benefit comms resellers”.
Will Morey, Sales and Marketing Director and Pragma added “Our recent market survey identified online presence as a key area of concern for comms resellers and we are excited to share this guide with the comms reseller community to help them get more exposure online. This is another example of how we at Pragma go the extra-mile to support comms channel in the UK”.
The SEO guide is the second of a series of guides Pragma has developed to help comms resellers overcome the common pain-points that were identified through the company’s recent market survey.
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