Pragma makes Strategic Sales Appointment

Pragma Distribution has appointed Susie Wardell to lead their Sales operation. Susie brings to the team 20 years of experience in sales management and senior sales leadership within the communications marketplace. Susie learnt her craft while working for Crane, Westcon and Vodafone where she had an exceptional track record of managing sales teams and understanding the needs and drivers within the Reseller channel.

Susie will be working closely with Pragma’s Business Development Managers to support and drive Reseller growth and customer satisfaction through the sales and support of Ericsson-LG UC platform and applications, and build on one of the most formidable Reseller channels in the UK.

Tim Brooks, Pragma’s Managing Director, said: “Building on the strong growth we’ve seen in our business and the strength of the Ericsson-LG iPECS UC proposition we have continued to increase the team. Susie brings a wealth of experience and capability in driving successful channel growth.”

Susie said: “I am incredibly excited to be part of the Pragma team and combined with the best product portfolio, strongest competitive roadmap and most vibrant channel community I have seen in many years across SME, Mid-Market and Enterprise sectors, I truly believe our joint opportunity is phenomenal.”

At the 2014 Pragma Conference, Pragma announced a bullish growth strategy with plans to move in to the mid-market on the back of the success of the iPECS UCP system. The appointment of a new Sales Director is a strategic move to drive high end mid-market/enterprise opportunities and improve Reseller education as the Ericsson-LG product portfolio creates more opportunity across wider market sectors.

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David Dungay

Editor - Comms Business Magazine