Proximity Delivers UC Advantage

Proximity Communications has completed the implementation of a ShoreTel Unified Communications Platform for Advantage Travel Centres. The platform is giving staff and remote workers access to advanced voice and data features, helping increase day-to-day efficiency and improve the service experience for the group’s 800 members.

“Telephony is an important communication channel for the company. Our employees visit member agencies daily and previously spent a great deal of time catching up with voice messages and emails on returning to the office.” explains Perry Weintraub, Head of IT at Advantage Travel Centres.

“The ability to divert calls direct to mobile devices and join web conferences on-the-road is making a huge difference in staff productivity and professionalism. Unified communications ensures member services are delivered in real-time as opposed to office time.”

Proximity’s ShoreTel and Support Services proposition was selected following a competitive tender that also considered Mitel. With an IT team of just three, having a solution that was effective and efficient to manage was critical. Weintraub adds “During the tender, ShoreTel performed best on functionality, ease of implementation, and price. Since deployment, it has delivered on its promise. A single interface allows my IT team to maintain, scale and turn on new UC functions as and when we’re ready.”

The company is already seeing productivity gains as a result of key features, says Weintraub: “Distributed voice services means calls are responded to quickly or proactively managed using auto-attendant. Our ability to respond efficiently to member queries makes us a more effective organisation. It’s a pleasure to work with Proximity Communications. The project delivered beyond our expectations, on time, and to budget.”

Darren Boyce, CEO of Proximity Communications concludes: “From an operational and user perspective, the ShoreTel UC solution meets the company’s twin objectives of ‘effective and efficient’. Advantage has the functionality it requires now, but also the flexibility to quickly and easily introduce a wealth of new features in the future.”

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David Dungay

Editor - Comms Business Magazine
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