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Pure IP leverages Ribbon’s SBC for Teams routing

Ribbon Communications has announced that Pure IP, a specialist provider of custom-built, fully supported and secure voice networks, is leveraging Ribbon’s Microsoft-certified SBC 5400 (Session Border Controller) for its new Microsoft Teams Direct Routing offer to Enterprises.

“Our global presence allows us to offer international customers a single vendor for their calling plans,” said Gary Forrest, CEO of Pure IP. “Ribbon’s SBC 5400 enables us to host multiple customers on a single device which is very cost efficient, while delivering quality and security.”

A longstanding service provider customer and partner to Ribbon, Pure IP has added the SBC 5400 to its suite of Ribbon products in order to offer Microsoft Direct Routing to its enterprise customers.

“Enterprise offerings require agility and innovation and we’re proud to be empowering Pure IP with the solutions that enable them to do what they do best,” said Tony Scarfo, Ribbon’s Executive Vice President of Products, R&D, Support & Supply Chain. “Seeing our customers grow, and growing along with them, is extraordinarily rewarding and we look forward to continuing the relationship.”

Direct Routing enables Microsoft Teams customers to keep their chosen communications service provider when making and receiving calls via the Teams client. Legacy systems and endpoints are connected to the Microsoft Phone System vis SBCs.

Enterprise-related software products, an integral part of Ribbon’s overall offering, accounted for approximately 23% of Ribbon’s product revenue in Q4. Market research firm IHS Markit forecasts growth for the enterprise SBC market to experience a compound annual growth rate (CAGR) of 6% over the next five years, and announced Ribbon as the market share leader in that category with 18% market share during the third quarter of 2018.

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David Dungay

Editor - Comms Business Magazine