Putting Big Data to Work

mplsystems – the multi-channel service management and customer experience technology specialists – is helping telecoms customer service operations put the power of Big Data to work in their service desks with the launch of its latest intelligentDesktop cloud-based agent desktop solution.

The company’s new intelligentDesktop helps telecoms rganisations directly address the complexity of today’s ‘Omni-channel’ customer service environment, where consumers increasingly engage across a range of channels including voice, mobile, social, chat and smartphone apps. intelligentDesktop lets contact centres make sense of this channel complexity, contextualising multiple Big Data streams and presenting agents with the right information needed to take customers forward at the right point in their customer journey.

“Our latest version of intelligentDesktop provides telecoms firms with a way to take advantage of Big Data in their customer contact centres with none of the high costs typically associated with traditional IT-intensive data analytics projects,” commented Paul White, mplsystems’ CEO. “Big Data is all about bringing together a broad range of data sets, analysing them cost-effectively and then delivering the results to where they can be most useful. Feeding Big Data into the intelligent agent desktop mix makes smart sense for organisations looking to deliver greater personalisation and stronger customer engagement.

“With customer service now shifting towards the Engagement Centre, there’s increased pressure on contact centres to enact rules-based processes that support agents in consistently delivering the next best information or action with which to engage the customer,” he continued. “By capturing, analysing and sharing key information from social, mobile, location, CRM, billing and transactional departmental data, intelligentDesktop gives organisations access to Big Data insight at an accessible cost.”

The latest version of intelligentDesktop also features significant enhancements in terms of integrating core Knowledge Management data and FAQs into the integrated agent desktop – helping organisations to ensure that their contact centre agents have contextual access to the relevant information they need to address customer issues quickly and successfully.

The following two tabs change content below.

David Dungay

Editor - Comms Business Magazine
If you have any comments please click the link
Comments 0

Leave a Comment