Quadient unlock customer experience revenues for resellers

Quadient, expert in Customer Communications Management (CCM), has announced a reseller partnership with digital and customer experience transformation experts Espire. The deal builds on Espire’s experience providing Quadient’s professional services, and will allow it to resell and support Quadient’s customer experience solutions to banking, insurance, travel, education, telecoms and utilities sectors across the UK & Ireland, Nordics and Benelux. With customer experience a major opportunity for the channel to open new revenue streams, the partnership will support the market shift away from print to digital, and from one-way to interactive customer communications.

“The rise of digital technologies has created a wealth of opportunities for the channel, as businesses can no longer rely on one-way communications to provide the experience customers demand,” said David Webster, Customer Communications Management at Quadient. “Customers have more power in their relationships with businesses than ever before, and are more than willing to take their business elsewhere if an experience doesn’t meet their expectations. In this environment, it’s more important than ever for businesses to hold conversations with their customers over their preferred channel. Our partnership with Espire will allow enterprises across Europe to provide a truly 21st century customer experience.”

Quadient’s proven customer experience expertise has been a key factor in Espire realising the value it can bring to customers – both from providing professional services, and from directly selling and supporting Quadient solutions.

Espire already has more than 30 certified staff working on implementation and expansion projects with Quadient, helping organisations to shift from print to digital and transforming the nature of customer communications such as welcome packs, notifications, billing and much more.

“The move to digital-first customer communications is an essential evolution for all businesses, and we’re pleased to be working with Quadient to help our customers make this shift,” said Pravin Patel, Managing Director, EMEA & North America, Espire. “From self-service and interactivity, to monitoring & refining the customer journey, and ultimately enabling dynamic communications – we provide the full advantage of the cloud & integration services to our customers core enterprise solutions, and thereby grant them with all essential capabilities they need to provide a fully 21st century customer experience.”

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David Dungay

Editor - Comms Business Magazine