Qunifi offers native connector for Teams Direct Routing

Microsoft Teams is one of the fastest growing business apps in Microsoft history with over 155 million user opportunities worldwide. In June 2018 Microsoft supported Direct Routing, enabling customers to use their existing telephony or Unified Communications infrastructure to create the ‘full voice service’ experience and Qunifi is offering this integration through its Call2Teams native connector.

Call2Teams allows an enterprise to use a simple Cloud service to integrate existing telecoms infrastructure and services via an online portal to provision Microsoft Teams at the drop of a hat. Call2Teams talks directly to the Office 365 system which, with end-to-end encryption of both signalling and media, and SSL certificates provided for each customer, is as secure as it gets.

Resellers have a real opportunity to increase their sales and quickly generate revenue with the easy to deploy Call2Teams adding real value to the business and increasing the lifetime of enterprise customers. Brian Chamberlain, CTO of IP Telecom, the first to market with Call2Teams in Ireland said, “The feedback from our customers and partners, who we’ve already rolled this out to, has been amazing. They want the simplest possible voice management for their users and Call2Teams offers the capabilities of a telephone straight from Office 365 using our Hosted PBX interface. In addition the Qunifi team have produced marketing support to enable us to reach our audience with the right messaging and white-labelling, so the campaign has really hit the ground running.”

In the world of digital transformation this pure-Cloud application is ahead of the game as it integrates across all PBX platforms. There is no need to make any new hardware or software investment and no complicated configuration of existing systems.

With a pay-as-you-go monthly subscription model and flexibility of usage – there’s no minimum user quantity, you can have anything from 1 to 10,000 users but the sweet spot is 50 – 500 users.

Call2Teams offers the Channel an exciting and immediate commercial opportunity, a key strength identified by Qunifi CEO, Andrew Doyle. “Call2Teams is a great product that can be provided to end-user enterprises at very low cost, and the commercials are a huge attraction to CSP Partners. Call2Teams secures the partner’s place with the customer and removes the need for customers to consider replacing their PBX to get the full benefits of MS Teams. As Qunifi only sell through the Channel it means that our Partners have full control over their income and can have great confidence in the product with additional support of technical and marketing expertise available if required.”

Qunifi are supporting the channel with lead generation through the Microsoft AppSource as well as providing signed Partners with a full campaign pack and supporting content.

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David Dungay

Editor - Comms Business Magazine