Unified Communications (UC) vendor Swyx has brought in reinforcements for developing its cloud business with the appointment of Mathias Reidel (pictured). As a new Director of Business Development and a member of the senior management team, he will primarily be responsible for the growth of the company’s software-as-a-service Division on a global basis. From the Baden-Württemberger region of south-west Germany, Mathias Reidel has worked in the IT industry since 1997. In the last 13 years he has played a key leadership role at Microsoft as part of its sales and organisational development with a focus on areas such as unified communications and cloud computing.
Dr. Ralf Ebbinghaus, Chief Executive Officer of Swyx: “With Mathias Reidel not only have we gained a valuable member of our management team we also benefit from his broad experience of business and sales development. Our goal is not only to become the leading supplier of SaaS based UC solutions in Germany, but to also inspire the expansion of our cloud business internationally.”
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