Richard Carter Joins Rocom

In a move certain to send shock waves through the channel, Richard Carter has left distributor Nimans to join arch rivals Rocom as their new Business Development Director. Carter has been swiftly followed out of Nimans by two other key personnel, Dealer Sales Manager Tom Maxwell and Retail Sales Manager Steve Cartwright. Both have joined Rocom in similar roles.

Late in August Comms Business Magazine received a short press release from Nimans advising that the role of Sales & Marketing Director had been made redundant following a re-organisation of the Manchester based distributor and that as a result of this re-organisation Carter had left Nimans.

We caught up with Carter on his first day in his new office in Wetherby where he confirmed the news of his appointment. His first public appearance followed the next day when he represented Rocom at the Convergence Summit at Stoneleigh Park, Coventry, which is where he gave his debut press briefing on his plans.

“Rocom is uniquely positioned to move ahead in the market; after all it is the ‘daddy of distribution’ in the UK,” commented Carter, adding, “It is the company I spent the first ten years of my career at Nimans seeking to emulate. One of the areas I am seeking to look at here is the product portfolio – especially the peripheral products, as I believe this is key to where a distributor can add value to the channel and help resellers maximise their margin potential.”

Julian Niman told Comms Business Magazine, “The industry is aware that we have made significant changes over the past few weeks which have been necessary for Nimans to take the next step forward. The situation we found ourselves in after 20 years of trading was no different to many other companies. Operating for that length of time without change or re-organisation leaves no room for fresh ideas and perspectives. The changes are all about positioning the company for growth and as we intend to double our size in the next three to five years we had to have the right management structure, culture and style in place to do so.”

Comms Business Magazine believes that Rocom has made a smart move in recruiting Carter at a time when the market is very dynamic and all to play for. Carter is a smooth operator who is big on people skills and it will be interesting to see the impact he makes upon vendor relationships as well as the people around him.

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